Short answer: Leading a conversation with a product invites resistance, since it reads as a pitch. Leading with a genuine question — "have you ever checked your omega-6 to omega-3 ratio?" — invites curiosity instead, because it's information, not a sales attempt.
Most people have a built-in defense against being sold to, developed from years of ads, pitches, and recruiting messages. Opening with a product, even a genuinely good one, often triggers that defense before the conversation really begins.
"Have you ever checked your omega-6 to omega-3 ratio?" isn't a pitch — it's a question most people haven't been asked before, and most don't have an answer to. That gap creates real curiosity rather than resistance, because there's nothing being sold in the question itself.
If someone's curious, the conversation naturally continues into what the ratio is, why it matters, and how testing works — education, not persuasion. Some of those conversations eventually touch on the business side. Many don't, and that's fine — the value of the conversation doesn't depend on it leading anywhere specific.
Whether the goal is helping someone personally or eventually introducing the business side, conversations that start with genuine curiosity tend to go further and feel more honest than ones that start with a pitch.
Explore what building with me actually looks like — education first, no pressure.
Explore The MissionThis article is educational and non-diagnostic. It does not diagnose, treat, cure, or prevent any disease. It does not promise specific income or business outcomes.
Isn't this just a softer sales technique?
The intent matters — this works because the question is genuinely informative, not a disguised pitch.
What if someone asks a lot of follow-up questions?
That's a good sign of genuine interest; answering honestly, without rushing to a pitch, tends to build more trust.
Does every conversation need to lead somewhere?
No — many valuable conversations don't lead to a business discussion at all, and that's a normal, fine outcome.
How do I learn the right questions to ask?
Start with genuine curiosity about the topic yourself — the questions tend to follow naturally.
Where can I learn more about this approach?
Explore The Mission page, or message me "MISSION."